“There is no limit to what can be accomplished if it doesn’t matter who gets the credit.” —-Ralph Waldo Emerson
Inspiration and wisdom can come from the strangest places. Until yesterday, I would have called you insane if you told me that one of the wisest things I’ve ever heard would come from a recent NFL Hall of Fame inductee. That’s exactly what Deion Sanders did for me.
A little background. I am a Deion Sanders fan. I am an Atlanta Falcons fan and loved the days when Deion “Primetime” Sanders would make a great play and prance around the field in a doo rag. While I love the way Deion played the game, I always had the sneaking suspicion that the “Primetime” persona was not really who this man was. I was right.
This past weekend, Deion spoke for about 25 minutes about his illustrious and Hall of Fame worthy career. What struck me as odd was that for a person who always carried a larger than life persona and was the center of attention, 90% of his talk was not about himself at all. He thanked everyone he could from high school teachers to EACH and EVERY trainer and equipment manager on each team he played for. He joked for the first 15 minutes and then got deadly serious.
He spoke directly to the young people whom he mentors on and off the football field. He told them that what bothered him most about this generation is that their dreams are too small. Fine. I expected another clichéd and hackneyed, “Follow Your Dreams,” rant, but that’s not what we got. Deion told the kids, “When your dreams only involve yourself, there is something wrong with your dream. It’s not big enough.”
Wow. I sat there stunned.
Deion spent the rest of his talk explaining where the drive to become “Primetime” came from. He recalled, specifically and in great detail, a high school experience that would forever change him. A high school phenom, Deion was recruited to play on an affluent, mostly white traveling football team. His teammates were the sons of doctors and lawyers and judges. Deion’s mom was the janitor at the local hospital. One day at school, one of his teammates teased him because he was at the hospital and saw Deion’s mother picking up trash. This incident hurt so much that it made a Hall of Fame football player ashamed of his own mother. He promised himself at that very moment that he would become a success and retire his mother in style.
Deion went to college and encountered his first real hurdle: the realization that players who play his position professionally do not make a lot of money. That was not going to cut it for Deion and he was not going to renege on a promise he made to himself and his mother.
So a 17 year old kid in a dorm room created one of the most elaborate and memorable personages in sports history not for himself, but for his mother.
Throughout his career Deion would be ridiculed and criticized for his on and off field antics and the lifestyle that this “Primetime” character portrayed. During his speech, he even recognized the criticism that he never tackled very much. His retort, “To all those who said that I never tackled. Ask my mother. Since 1989, I have managed to tackle every bill my mother has put before me.”
This story illustrates an interesting point in a society bombarded with self-help, goal setting and personal coaches. The point is: human beings can endure more, achieve more and enlist the help of others more easily when those goals and dreams are larger than that individual and are achieved in the spirit of service to someone else.
If you want to achieve bigger and more awesome goals you need to aim to make a dent in the universe that goes beyond you and your ego. You want to become a millionaire? Great for you. I could not care less. Tell me you need millions of dollars to open homeless shelters, teach immigrant children English or fund young entrepreneurs who need a break, now I am interested.
What I am proposing is not wishful thinking. It is rooted in our biology. We are wired this way. We were put here to help each other. Humans function very poorly in isolation. Separate you from other human interaction for a while and your brain will start doing all sorts of funky things. When you announce to the world lots of lofty goals which are solely about you and your success/happiness, you are telling the tribe that you are in it for self and they should not expect you to be a helpful and caring member of the community. Clearly, this may not be the reality. Just know the signal that you’re sending out. By the way, guess why so many business contacts are made and deals are struck on non-profit boards? Each member of the board is signaling that despite their success, there is something that they care about beyond themselves.
I am not telling you not to save for retirement. I am not saying don’t work out. I am not saying don’t push to start your own business. These are all great things. But when we talk about BIG dreams, check the ego at the door and think about how what you have inside can benefit the world. I am talking about the type of dream that makes you sit in a dorm room and create an alter ego.
Deion made his dream big enough to include his mama. Who can your dream include?